any developer who wants to build a business is becoming a marketer, full-stop, otherwise you’re just a hobbyist. marketing encompasses all of the functions of b

any developer who wants to build a business is becoming a marketer, full-stop, otherwise you’re just a hobbyist. marketing encompasses all of the functions of bringing a product to market and repeatedly exchanging it for money, including figuring out and developing the products/features people want and finding all the people who might want it. marketing, not development, is business. if that’s scary, it’s worth reconsidering your appetite for starting a business. luckily, the mechanics of marketing are straightforward to learn, though developing good intuition is harder since the problem space is more ambiguous than programming.