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Google isn't dragging their feet and pushing the timeline for their "Privacy Sandbox" update because their ad business will be hurt - likely these changes will
by celestialcheese 5y ago
Google isn't dragging their feet and pushing the timeline for their "Privacy Sandbox" update because their ad business will be hurt - likely these changes will help them.
It's because EU/UK regulators are blocking this move as anti-competitive, and the FLoC/FLEDGE/Whatever cohort targeting gives Google essentially a monopoly on targeted ads since they have the best look with 1st party data of almost any company (except maybe FB).
My prediction - it'll get pushed back another 2 years to 2025 since the industry can't figure out what to do. There's hundreds of billions at stake and Google wins no matter what.