A book that has a major impact on me is “Start with Why” by Simon Sinek. It would be great to emphasize why people do what they do as the entire company strateg

A book that has a major impact on me is “Start with Why” by Simon Sinek. It would be great to emphasize why people do what they do as the entire company strategy depends on it. Other important topics is identifying the big pain and why it needs to be solved now. Marketing strategies are also important, e.g. while Product Led Growth is a “thing” now, a top-down sales approach makes much more sense and can be super successful.