Truly understanding your “Ideal Customer Profile”, or better yet; Understanding the problem that your product solves so well that you can speak to most objectio

Truly understanding your “Ideal Customer Profile”, or better yet; Understanding the problem that your product solves so well that you can speak to most objections to your product. I’ve worked for startups that knew they wanted to solve a problem, but the goalposts kept shifting when they couldn’t reduce churn because the goal was never so clearly defined. It was just defined enough to get capital and burn some more cash, but never truly solved anything that stuck with people. On who to market to, it ties in to deeply knowing your problem space. The best places to understand where the solution is most useful is going to the places where people give valid (and not so valid) complaints, but at least give constructive criticism alongside (showing they have a vested interest in a better solution). Parachuting into an area outside your depth of knowledge or understanding and saying you have the solution is a sure way to turn off otherwise possible customers/evangelists for your cause.