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I think it's the hustle of social media to be heard that turns me off. The 'thought leader hustle' feels artificial, manipulative and needy. I think it comes d
by codpiece 5y ago
I think it's the hustle of social media to be heard that turns me off. The 'thought leader hustle' feels artificial, manipulative and needy.
I think it comes down to what you hear in this very thread, and often expressed by engineers; marketing and advertising to consumers can feel deceitful.
Business to business marketing is very different. You present your value to customers, they explore, and reach out when ready for more information.
If I could mentally associate myself with someone like Chen vs Gary Veynerchuck, Ryan Holliday, or Seth Godin, I would feel less 'gross'. I suffer the same problems as the OP and others here.
- koonsolo 5y agoYou can look at is as "hustle on social media". But you can also look at it as "be authentic and help people". You probably have knowledge that others find very valuable. For my own product, I noticed that trying clever hacks is never that successful. Delivering proper value gets more and better responses. Looking backwards it always seems obvious "of course people prefer that". It's possible that twitter is not for you, but maybe insightful blog posts are. A tweet lives for a day, but a blog post for years. Maybe you can find a communication channel that works both for you and your audience.
- codpiece 5y agoThank you. I will think seriously on this.