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A marketing director forced me into spamming our customers. I objected, said it's going to be a bad idea, copied everyone. He was furious I challenged his autho
by bastardoperator 5y ago
A marketing director forced me into spamming our customers. I objected, said it's going to be a bad idea, copied everyone. He was furious I challenged his authority, told me I don't know a thing about marketing which is true. I do however know unsolicited email is not appreciated.
I eventually get overruled and flip on the spam machine. This is a Monday evening. By Tuesday noon our support lines are flooded, twitter is going wild, and people are actually leaving the service.
By Tuesday evening I'm asked to turn off the spam machine. So yes, it is scary especially when the people doing the marketing don't even understand basic internet etiquette.
- WORMS_EAT_WORMS 5y agoHonestly, this just depends - depends on who your audience is and what your service is. No one likes spammy and cheesy emails but can be super effective and a company's biggest conversion medium.