It's not a cult. But as alluded to in the article it's an attempt by a dying business model to amortize some of their investments. A move to BEVs breaks lots of

It's not a cult. But as alluded to in the article it's an attempt by a dying business model to amortize some of their investments. A move to BEVs breaks lots of business models. For example when people stop refueling: Gas station shops lose customers, fuel transportation companies lose contracts, technicians maintaining the pump systems lose jobs, etc. Lower maintenance BEVs also mean: Less work for car mechanics, lower sale of ICE maintenance products, like lubricants, less parts in a BEV also means less work for lots of automotive suppliers, etc. Using hydrogen instead of batteries could save or at least extend the lifetime of a lot of these business models. That's why these companies try to push hydrogen so hard.