I think you are confusing marketing with advertising. What you are doing IS marketing. Marketing is about understanding the market’s problem you are solving and

I think you are confusing marketing with advertising. What you are doing IS marketing. Marketing is about understanding the market’s problem you are solving and figuring out ways to connect those people with your product. A great way to market your product is to use “content marketing” where you create truly useful information on how people can solve their problems that may or may not even need your product to work. This combines being altruistic (they may read your content and figure out how to solve their problem without your product, and that is ok) with being business savvy (they may be so impressed with your knowledge and articulation that they want YOU to solve their problem, so they hire you/buy your product). Advertising is just one very small aspect of marketing. A really good marketer understands this and finds the best way to expose their product and reach customers that really need your help. Probably one of the best examples of altruistic content marketing was Joel Spolsky. https://www.joelonsoftware.com/ https://www.joelonsoftware.com/ He never even tried to sell his company’s software FogBugz, but the exposure FogBugz got through his blog was so much greater than he ever could have gotten through advertising. He created a reputation that eclipsed his product several times over. You don’t have to go to the length he did, but hopefully you get the point.