I have a simple rule for marketing which has proved to give nice results. Give a generous demo. Not that lame 15 days demo that most services provide. No one wi

I have a simple rule for marketing which has proved to give nice results. Give a generous demo. Not that lame 15 days demo that most services provide. No one will manage to test your product in just 15 days. And even if they do it won’t help create a habit out of using it. Give three months instead. It gives them time to schedule a period of using it, and then it provides a cushion to get accustomed to it. I was testing an IDE the other day that had only one month trial period. One month is not enough. It’s a secondary tool. I won’t use it on a daily basis because I have work to do. I’ll use it on weekends, and probably not that much. I need plenty of time to test it on various projects to get accustomed with all its features and see how it compares to the one I have. Would it break them to give a two or three months trial time? Long demos does the trick for me. As always, ymmv.