If they make a pattern of it they're likely to get smacked with punitive damages or a similarly large class action, see McDonalds coffee for a good example. If

If they make a pattern of it they're likely to get smacked with punitive damages or a similarly large class action, see McDonalds coffee for a good example. If you write off the punitive damages as a cost of doing business the judgements are going to go up exponentially from there (assuming the next claimant's lawyer is smart enough to find and read the last judgement).