> I know, I know. If you refuse to add that third-party script, your boss will probably say, “Fine, I’ll get someone else to do it. Also, you’re fired.” I’ve b

> I know, I know. If you refuse to add that third-party script, your boss will probably say, “Fine, I’ll get someone else to do it. Also, you’re fired.” I’ve been on two ends of this during my brief time in media. I once worked on a team that had nothing to do with ads, but the manager who replaced my original one basically told me I’d be overlooked for any promotions because I would not pivot to work on adtech. I left pretty soon after. At a separate company, I made it clear from the start that I would not work on ads or tracking of any kind and I had some proposals to reduce invasive tracking that were actually heard and implemented. Unfortunately, in media, it’s a losing battle if you approach it from an engineer / IC level. Many partners expect you to have all types of scripts to measure engagement, bot detection/fraud, etc… and the voice that’s heard is the one giving the company the most money.