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If you want to sell your product/look for investors you need analytics. The easiest way is to just slap Google snippet in there. If you decide not to do it you'
by AndyJames 5y ago
If you want to sell your product/look for investors you need analytics. The easiest way is to just slap Google snippet in there. If you decide not to do it you're off to self hosted analytics solutions which are just not comparable to google. Building small sites, blogs, informational sites is pretty easy without 3rd party scripts but when you're going into mid size ecommerce (by mid size I mean company that have decent advertisement and sales research budget) it's getting way harder to stay away from 3rd party analytic and marketing tools.
- dsign 5y agoHmm, I checked some local e-commerces. They have more trackers than people actually fulfilling orders, that I don't understand.
- AndyJames 5y agoThat's actually skew in another direction. If marketing is not generating sales they're generating job for them self instead.
- kevincox 5y ago> If you want to sell your product/look for investors you need analytics. Most meaningful analytics don't need these trackers. They can be done server-side with info you already have such as orders, logins, active users. If an investor bases their decision primarily based on how many users Google Analytics reports the probably aren't the most critical.