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> The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a devel
by itsmemattchung 5y ago
> The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a development project. Marketing, when done correctly, informs UX.
Up until a couple months ago, I thought Marketing teams/organizations were a bit hand wavy. But recently, I took a digital marketing course at Georgia Tech, which changed my perspective completely: marketers (can/do/should) apply data driven techniques.
As an engineer, I now (at least try) to think about how the feature I'm building will impact the end-user; it's easy to fall into a trap where you are writing code without thinking about your end users.
- pawelwentpawel 5y agoWhat's your opinion of the Georgia Tech course? I'm just on their website checking out the curriculum, seems pretty straight to the point.
- dempseye 5y agoCan you drop the link to it? I'm not sure if you mean the bootcamp.
- pawelwentpawel 5y agoYes, it seems to be called a bootcamp, not a course. That's what I'm looking at - https://bootcamp.pe.gatech.edu/digitalmarketing/curriculum/ https://bootcamp.pe.gatech.edu/digitalmarketing/curriculum/
- andrew-nguyen 5y agoHe's talking about this course in the OMSCS program: https://omscs.gatech.edu/mgt-6311-digital-marketing https://omscs.gatech.edu/mgt-6311-digital-marketing
- itsmemattchung 5y agoHi Andrew! Thanks for dropping the link for me :)
- dempseye 5y agoHe wasn't though.