It's any solo business, really, and it's more than just marketing. I hate doing bookkeeping as well. Wrenching on machinery runs the gamut from fun but unprofit

It's any solo business, really, and it's more than just marketing. I hate doing bookkeeping as well. Wrenching on machinery runs the gamut from fun but unprofitable to "sweet hell, how does an induction motor work, and why won't this one start?!". Photography is a lot less fun when you're doing it for promoting your work. Editing photos is a skill neither I nor my wife has. We've been outsourcing that work. Hell, my nontechnical wife does our website (on squarespace), because as a recovering programmer, I'd fall prey to the instinct to keep tweaking stuff instead of hitting publish. But doing all that shit is ultimately worth it if you love what you do and also eating :-) I'm trying to look at the marketing part as being an educator, not to other people in my trade, but to the public who know about as much about it as I do about bookkeeping and photoshop. Now don't go looking for my blog on my website and tell me off about it not being there. I know. I'm just as bad about publishing as the author of TFA :-)