You should have a deep understanding of why your product exists. Other people don't, they only see what is on the surface. I recommend Start With Why for more o

You should have a deep understanding of why your product exists. Other people don't, they only see what is on the surface. I recommend Start With Why for more on this idea. Sales is a bunch of smoke and mirrors. It's the difference between remote collaboration software and sipping a pina colada in the shade while enjoying the ocean breeze.