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Instead of publishing a blog post, I add another feature to my product. Instead of sending a tweet, I tweak CSS on my site. Same here. But I do conside
by TekMol 5y ago
Instead of publishing a blog post, I add another
feature to my product. Instead of sending a tweet,
I tweak CSS on my site.
Same here. But I do consider that marketing. The product is the marketing. The better the free product everyone can use, the more the existing users will use it and like it and talk about it. "Build it and they will come" works nicely for me.
I do absolutely nothing but coding. Yet a handful of big companies approach me every year, asking for B2B deals for my software. Even though I do not even mention anywhere that I offer anything. And once or twice a year, I say yes. Usually resulting in a long term B2B deal which brings in a usage fee in the 5-figures-per-year range.
Uku worked on the code for more than a year, and
revenue started coming in when a co-founder in
marketing joined
Reading this, I wonder how my business would evolve if I did this type of active marketing. And I wonder: Is it worth it? Even if outbound marketing brings in more customers, it still is time spent that I could spend on my software. Which I love see growing and getting more and more amazing.
- ushakov 5y agoRevolut for example does not advertise They built a great product and offer customers money to refer to others (e-mail me if you want a code)
- TekMol 5y agoIf they don't advertise, I would love to know how they got over ten million people to watch this video ad: https://www.youtube.com/watch?v=QabM_PvBtsI https://www.youtube.com/watch?v=QabM_PvBtsI 14 million views and only 776 likes? That sounds very much like this video was somehow shoved down peoples throats.
- ushakov 5y agomaybe it was embedded in some marketing materials
- TekMol 5y agoCould be. I often wonder if views of an embedded YouToube video increase the view count.
- ushakov 5y agoif it had auto-play enabled, yes
- monkey_monkey 5y agoNo, if autoplay is enabled, youtube embedded views don't count. https://support.google.com/youtube/answer/171780?hl=en-GB#zippy=%2Cmake-an-embedded-video-play-automatically https://support.google.com/youtube/answer/171780?hl=en-GB#zi... "Embedded videos that are auto-played don't increment video views."
- cblconfederate 5y agothey dont advertise now, but how to get initial traction is the chicken-and-egg problem
- nprateem 5y ago> The product is the marketing Then you don't understand what marketing is.
- deleted 5y ago[deleted]