Isn't it literally the innovator's dilemma? Edit: I felt they'd found one organisational solution to this after the netburst bust, what with their R&D branch i

Isn't it literally the innovator's dilemma? Edit: I felt they'd found one organisational solution to this after the netburst bust, what with their R&D branch in Israel (?) working on an alternative (pentium m and what would become the 'Core' architecture) without too much disturbance and avoiding the pitfalls of working on competing products?