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They aren't trying to convince you that the competitor is worse. They're trying to convince you that switching isn't worth the hassle. It feels weird to watch

They aren't trying to convince you that the competitor is worse. They're trying to convince you that switching isn't worth the hassle. It feels weird to watch Intel competing again, but we can't really expect them to sit on their hands. In a weird way, they have become an underdog while still dominating their core markets.

CameronNemo 5y ago
They are an underdog in some respects, but data center and cloud computing is not one of them.
AtlasBarfed 5y ago
THey aren't dominating technically though, in engineering-driven markets. They are "dominating" because of likely anticompetitive agreements, inertia, and the like. Their ad (already a sort of plea/admission of weakness) basically relies on that inertia and structure. I guess it is good they aren't completely dismissive of AMD and Apple+ARM. The barbarians are at the gate. IBM was once invincible too. I also should note that ARM is particularly dangerous in EC2/aws. Setting up an ARM instance to try out is really easy compared to an x86 instance. All of a sudden, you realize an ARM platform on Linux is little additional effort from a package standpoint. Then some software maker realized setting up ARM test platforms is near-effortless in CI builds. Uhoh, the instruction set doesn't matter anymore.
kumarvvr 5y ago
> They aren't trying to convince you that the competitor is worse They are saying that performance on their chips is upto 1.8x faster in most common workloads. Also, doesn't need any expensive porting. They do compare performance, but have emphasized on cost and compatibility. If cloud computing has shown them anything, its that it is very difficult to be a monopoly player if your end users are insulated from your branding.
- klelatti 5y ago
  They don’t say ‘most’ they say ‘many’ and the ‘up to’ is classic wording to limit the scope of what they are claiming. If this is the best defence of their performance vs AWS Arm they can come up with then they have a major problem.

CameronNemo 5y ago

They are an underdog in some respects, but data center and cloud computing is not one of them.

AtlasBarfed 5y ago

THey aren't dominating technically though, in engineering-driven markets. They are "dominating" because of likely anticompetitive agreements, inertia, and the like. Their ad (already a sort of plea/admission of weakness) basically relies on that inertia and structure. I guess it is good they aren't completely dismissive of AMD and Apple+ARM. The barbarians are at the gate. IBM was once invincible too. I also should note that ARM is particularly dangerous in EC2/aws. Setting up an ARM instance to try out is really easy compared to an x86 instance. All of a sudden, you realize an ARM platform on Linux is little additional effort from a package standpoint. Then some software maker realized setting up ARM test platforms is near-effortless in CI builds. Uhoh, the instruction set doesn't matter anymore.

kumarvvr 5y ago

> They aren't trying to convince you that the competitor is worse They are saying that performance on their chips is upto 1.8x faster in most common workloads. Also, doesn't need any expensive porting. They do compare performance, but have emphasized on cost and compatibility. If cloud computing has shown them anything, its that it is very difficult to be a monopoly player if your end users are insulated from your branding.

klelatti 5y ago
They don’t say ‘most’ they say ‘many’ and the ‘up to’ is classic wording to limit the scope of what they are claiming. If this is the best defence of their performance vs AWS Arm they can come up with then they have a major problem.