Hmm. On the one hand I really want to spell out the steps we plan to take to turn what it is into a huge, huge business. On the other hand, I don't want to gi

Hmm. On the one hand I really want to spell out the steps we plan to take to turn what it is into a huge, huge business. On the other hand, I don't want to give away our strategy to potential competitors and partners. What I will say is that people like watching trailers--our downloads and usage numbers prove that, as well as trailers.apple.com and other trailer websites which are very successful. However, nobody else does trailers on mobile as well as we do, and if they do better in some area we will iterate past them soon. Over the period of a few months to a year, we're going to have a respectable number of users using this simple app. Additionally, we've built out our user experience so that virtually everyone rates the trailers that they see, telling our system whether they can't wait to see a movie, or if they're going to pass on it. Finally, we are also building up our own social graph. So, without going into too much detail, we think there is immense value in overlaying the graph of what people want to do in the future (which movies they want to see), with the graph of who their friends are.