This started happening when they began to monetize their search with ads. Ad results look very similar to organic ones. So much so that the FTC is investigating

This started happening when they began to monetize their search with ads. Ad results look very similar to organic ones. So much so that the FTC is investigating them: https://amp.cnn.com/cnn/2021/12/09/tech/amazon-ftc-soc-filing/index.html https://amp.cnn.com/cnn/2021/12/09/tech/amazon-ftc-soc-filin...