You can't, really. Analytics, and the type of compliance that comes with it, may be the responsibility of site operators, but it is usually never in the operato

You can't, really. Analytics, and the type of compliance that comes with it, may be the responsibility of site operators, but it is usually never in the operators' wheelhouse. So instead of tailoring a solution for their specific sites, operators outsource this to an industry leader. The banners tell you little about the site operators, and a lot about the adjacent industry.