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Because they prioritizing results that make them the most money over the results you want.

• arcturus17 5y ago
  Ok, I wouldn’t have a hard time believing this, I just don’t see how they make more money throwing random irrelevant crap at very specific searches… For instance, I search for “mens” apparel all the time and get about 33% womens results. I also search for “golf” or “weightlifting” and get inundated with results for completely irrelevant sports… I can’t see how that improves their bottom line. In my case, since they shove some of their relevant results down to the end of the SERPs and I don’t have the patience, I am starting to drift towards buying in specialized stores where search and discovery are not such a nightmare…