The wording on the fundraising banners is subject to elaborate A/B testing. Recently, for example, they reported that 'A simple, yet effective phrase that we w

The wording on the fundraising banners is subject to elaborate A/B testing. Recently, for example, they reported that 'A simple, yet effective phrase that we were surprised to see resonate with readers worldwide was simply asking readers not to “scroll away” from or “scroll past” the fundraising message in the banner.' https://meta.wikimedia.org/wiki/Fundraising/2019-20_Report#Online_Fundraising_Banners_in_2019-2020 https://meta.wikimedia.org/wiki/Fundraising/2019-20_Report#O... They call it "resonate"; the other day I saw a guy on Twitter saying that phrase in particular made him think they were about to close down (though he followed that with a "lmao" ...)