I think being able to target propaganda by audience makes it different. If your goal is to disseminate idea X, the way you convince a mid 20s progressive is goi

I think being able to target propaganda by audience makes it different. If your goal is to disseminate idea X, the way you convince a mid 20s progressive is going to be different from the way to convince a retired Republican. The internet allows you to target those 2 groups separately, and tailor your message to the audience. You don't even need to pay any gatekeepers; just join the right Facebook groups (whose membership will already be very helpfully divided by ideology, class etc. for you), and start posting. You could replicate it partially by putting different messages in different newspapers, but not with the granularity we have now.