Keep in mind they also finance the tour, publicity, radio tours, promo, websites, fan clubs, etc. A lot of artists that don't need all-rights deals can afford

Keep in mind they also finance the tour, publicity, radio tours, promo, websites, fan clubs, etc. A lot of artists that don't need all-rights deals can afford to run all that themselves and so they sign 270 or 180 deals, a la White Stripes, Metallica, etc. Outside of recorded music, most of the other revenue streams are 50/50 splits and non-recoupable.