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Not specifically Starz, but the idea about how to handle all of the different cable networks has been on my mind for awhile now. Here's a question for Comcast,
by rglover 15y ago
Not specifically Starz, but the idea about how to handle all of the different cable networks has been on my mind for awhile now. Here's a question for Comcast, Time Warner, and all of the other service providers out there: why don't you quit wasting time and compete with Netflix? The one thing cable and satellite companies have that Netflix doesn't is a large collection of long-standing relationships with networks. With a bit of work, cable/satellite providers could easily build a system just like Netflix.
Offer a web-based, a la carte service. All content is presented just like Netflix in a VOD package. Users sign up for an account and are given the option to pick out which networks they want to receive content from. Any network can be dropped/added whenever the user wants.
Worried about costs? Tier the service out: $29.99 a month gets you 10 networks, $49.99 gets you 20, and so on so forth. No real change to what's taking place now aside from customers being happy and being allowed to access content whenever they want, wherever they want.
Oh, and let's not forget the social layer that would fit beautifully on top of this. Allow users to easily post episodes/networks to Facebook/Twitter/etc. Facilitate a conversation between people watching a show. Each show page has a comments section where fans can discuss what they just watched/are watching.
Just the beginning of ideas for this. If you want to keep discussing (hint: I'd love to), shoot me an email: ryan@getconduit.com.