Companies routinely make investments to guarantee their future revenue. Sometimes they could keep hiring for cheap a provider for one of their core needs, but

Companies routinely make investments to guarantee their future revenue. Sometimes they could keep hiring for cheap a provider for one of their core needs, but choose to pay much more to have an exclusive contract and guarantee the provider doesn’t get scooped or goes under. There can be any rationale applied to paying more money than the minimum they could get away with.