They've been paying that (inflation adjusted) for quite some time, although the water also had a bunch of sugar and a bit of flavoring and color in it. The bot

They've been paying that (inflation adjusted) for quite some time, although the water also had a bunch of sugar and a bit of flavoring and color in it. The bottled water thing started off mostly as a counter to sugary colas. Colas are a thing for people that don't like tap water (which varies in taste all over the country).