First, size matters. Google and Facebook probably do not have a "family" feeling because they're huge. Growing a company to that size almost always means losi

First, size matters. Google and Facebook probably do not have a "family" feeling because they're huge. Growing a company to that size almost always means losing that feeling, as well as adding a host of inefficiencies. Second, society has this strange idea that unions are for blue collar jobs. People think that, if you have a university degree, you don't need a union to represent you. White collar salaries have remained stagnant as a result, and white collar employees may lack avenues to address abuses, such as what occurred at Blizzard, that blue collar workers represented by a union may have. It seems as though people are abandoning this prejudice. Perhaps, once a company is big enough and has a track record of not treating employees well, unionization should be the natural course for its workers, no matter what colour their collars may be. Unions do have a bad reputation for inefficiency, but with remuneration falling behind the pace of inflation while productivity soars ever upwards, is it surprising that workers are starting to feel unions are worth embracing? If Blizzard's employees unionize, you're going to see serious push back against some of the basic facts of game developer life. e.g. Crunch-time. I don't blame Blizzard's execs for being scared right now. They screwed up bad and now they're facing epic consequences.