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It's not too different than the language used in mailers I receive from other non-profits. I think it's just a strategy that creates urgency and emotions in use
by seattle_spring 5y ago
It's not too different than the language used in mailers I receive from other non-profits. I think it's just a strategy that creates urgency and emotions in users. I assume it works or else no one would do it, because it's really annoying to me.
- akolbe 5y agoThe wording on the fundraising banners is subject to elaborate A/B testing. Recently, for example, they reported that 'A simple, yet effective phrase that we were surprised to see resonate with readers worldwide was simply asking readers not to “scroll away” from or “scroll past” the fundraising message in the banner.' https://meta.wikimedia.org/wiki/Fundraising/2019-20_Report#Online_Fundraising_Banners_in_2019-2020 https://meta.wikimedia.org/wiki/Fundraising/2019-20_Report#O... They call it "resonate"; the other day I saw a guy on Twitter saying that phrase in particular made him think they were about to close down (though he followed that with a "lmao" ...)