I have a friendlier reading. Social media algorithms amplify whatever is most profitable to amplify. Unfortunately, amplifying sht flinging turns out to be the

I have a friendlier reading. Social media algorithms amplify whatever is most profitable to amplify. Unfortunately, amplifying sht flinging turns out to be the most profitable. Social media companies have encoded this preference into their algorithms from the very beginning and optimised - a/b tested- for profitability along the way. Social media are deliberately hiding gems under piles of - pardon my french- sht. How do we call this? Censorship, a specific subset of censorship, or something not quite censorship but very similar? We need to know, because fighting an enemy with no name is difficult! Are there any existing words? What about "deluging"? Any other suggestions? How do we help people survive the drowning-in-sht effect of this social media deluge? That is the key question! Agency for the social media consumer will be a key part of the answer. In human-speak: "no sht in my feed!".