I just bought a Tacoma. To be clear, the "remote start" is not what you are paying for. You subscribe to their remote connect service, and that is only one aspe

I just bought a Tacoma. To be clear, the "remote start" is not what you are paying for. You subscribe to their remote connect service, and that is only one aspect. You can also see where your car is in near-realtime, set a speed governor, stop the car, and a myriad of other data analytics are available. If my truck was stolen, not only could I track it, but I could set it to not move. Anecdotally, I have been told remote start via the keyfob will continue to work if the service ends. You just lose the app connectivity, which means I wouldn't be able to start my car while still in the mall