> there are ways of not being an asshole Yep, when somebody else started using my trademark in a slightly related business, I called my lawyer and discussed.

> there are ways of not being an asshole Yep, when somebody else started using my trademark in a slightly related business, I called my lawyer and discussed. We decided to offer that they license the trademark for $1 and agree to discuss with me before using it in any new way. That way my trademark is protected and I don’t need to be an asshole. Worked out well, we even threw each other business occasionally, and they went out of business after a couple years anyway.