Yes, + they have to make impossible choices. There's a product right now at work we're debating killing and the decision literally comes down to evaluating whet

Yes, + they have to make impossible choices. There's a product right now at work we're debating killing and the decision literally comes down to evaluating whether losing an important organizational partnership or taking a reputation hit would be worse for the company. There's not a right answer; that's just fortune telling and having to own the results.