> That's not true. If I'm forced to see ads they might as well be personalized. Don't forget personalized prices, too. Or pushing on you the "premium" versions

> That's not true. If I'm forced to see ads they might as well be personalized. Don't forget personalized prices, too. Or pushing on you the "premium" versions of products. We show that personalized prices and advertising might boost firms’ profits in comparison to mass advertising and uniform prices, at the expense of consumer welfare. - https://www.sciencedirect.com/science/article/abs/pii/S0167718718301061 https://www.sciencedirect.com/science/article/abs/pii/S01677... The Journal identified several companies, including Staples, Discover Financial Services, Rosetta Stone Inc.and Home Depot Inc., that were consistently adjusting prices and displaying different product offers based on a range of characteristics that could be discovered about the user. - https://lifehacker.com/how-web-sites-vary-prices-based-on-your-information-an-5973689 https://lifehacker.com/how-web-sites-vary-prices-based-on-yo...