Look at Google Contributor. Users didn’t want to pay even $0.01/page, and publishers didn’t want to sign up to receive those payments. More non specifically, p

Look at Google Contributor. Users didn’t want to pay even $0.01/page, and publishers didn’t want to sign up to receive those payments. More non specifically, pubs people would pay for didn’t want to dilute their existing revenue streams with micropayments, and not enough users paid for the pubs on board. The program shut down twice. There was also a product called TipJar that they similarly launched and killed that solve the first and second opportunity. In both cases, Google had a huge structural advantage of already having so many cards on file and publishers with their banks hooked up and still couldn’t cross the chasm. Somebody would need to solve these issues — not sure it’s a question of centralization