> “We are a platform business” > Ostensible meaning: We provide an ecosystem in which others can interact Actual meaning: Let’s pretend we are a tech firm and

> “We are a platform business” > Ostensible meaning: We provide an ecosystem in which others can interact Actual meaning: Let’s pretend we are a tech firm and see what happens to our valuation (see also: “as a service”, “network effects” and “flywheels”) That's funny and kind of true.