1. My mistake. EM needs to be strongly technical. Much more so than directors. I will edit the post. 2. The GK coach works with the manager/head coach to figur

1. My mistake. EM needs to be strongly technical. Much more so than directors. I will edit the post. 2. The GK coach works with the manager/head coach to figure out the entire strategy and keep the training aligned with goals. But they are hired by the director (general manager), fired by the director, paid by the director, have status meetings with the director. From the director's perspective, all coaches are at the same level. Each coach has a specialty and a role to fill e.g. GK coach, fitness coach etc. There is a head coach/manager whose job is to ensure that all other coaches and all players are happy and aligned. Let's call this person the alignment and happiness coach. In a similar vein in tech companies, you'd have team leads specializing in tech areas and leading projects (as opposed to merely coaching), and a EM whose role is to keep everyone aligned and happy.