While Hikaru and other Twitch streamers/content creators are definitely a part of the puzzle, I'd say that this comparison of search trends[0] indicate that the

While Hikaru and other Twitch streamers/content creators are definitely a part of the puzzle, I'd say that this comparison of search trends[0] indicate that the more likely kick-off event was Queen's Gambit, which reached a lot of people that are not that into Twitch. [0]: https://trends.google.com/trends/explore?date=today%205-y&q=chess,queens%20gambit,hikaru https://trends.google.com/trends/explore?date=today%205-y&q=...