Well yeah, but if you're trying to "cure cancer", and in a (just made-up) theory an acidic environment should help with cancer, so you try lemon juice, and it s

Well yeah, but if you're trying to "cure cancer", and in a (just made-up) theory an acidic environment should help with cancer, so you try lemon juice, and it shows that lemon juice cures as much cancer as placebo does, that seems publishable to me.