The point with visibility is that it's a necessary precondition towards establishing an actual market. Or to put it another way, without it, you certainly can'

The point with visibility is that it's a necessary precondition towards establishing an actual market. Or to put it another way, without it, you certainly can't answer the question "Where is the best deal for my procedure?" But more importantly, you can't even answer "Are my insurer's negotiated rates a good deal for the procedure?"