The original report/research does mention technology though (I've just been referencing it for a section of a book I'm writing) - it talks about "premature scal

The original report/research does mention technology though (I've just been referencing it for a section of a book I'm writing) - it talks about "premature scaling" in about five different areas, which includes developing non-essential features and devoting time to technical scalability before the app has evolved to fit the market.