I don't think anyone is complaining about the option of 2FA on logins that are important. What people are complaining about is the requirement of 2FA which only

I don't think anyone is complaining about the option of 2FA on logins that are important. What people are complaining about is the requirement of 2FA which only supports email, text, or call. All of those options take significantly more time and distraction than my normal 2FA processes (TOTP or WebAuthn). Furthermore all of those options add next to no security because all you have to do is get physical access to someone's phone (not unlocked, just access to the lock screen!) to receive the codes. And even if that's not possible you can just bribe or SE a $telco employee.