Not specific to Borland, but this book makes for entertaining reading: https://www.powells.com/book/in-search-of-stupidity-over-20-years-of-high-tech-marketing-

Not specific to Borland, but this book makes for entertaining reading: https://www.powells.com/book/in-search-of-stupidity-over-20-years-of-high-tech-marketing-disasters-9781590597217 https://www.powells.com/book/in-search-of-stupidity-over-20-... He does get a few things wrong though, like open source. The best bits focus more on the 80ies.