The normal market pricing feedback that is present in other markets is broken in medical markets. This is mostly because prices aren't known and the recipient

The normal market pricing feedback that is present in other markets is broken in medical markets. This is mostly because prices aren't known and the recipient of services often isn't directly the payer. Publishing prices so people can shop around like any other product is a good starting point. Hospitals do not have to compete on price because insurance covers it in most cases and in many places they have a local monopoly. Also the more people pay out of pocket for medical the more they care about what the price is.