I don't think we can ever rid ourselves fully of advertising (even acknowledging that it's annoying for users and makes the web experience markedly worse, it ul

I don't think we can ever rid ourselves fully of advertising (even acknowledging that it's annoying for users and makes the web experience markedly worse, it ultimately is useful for companies/marketers). What we can and should get rid of is targeted advertising, i.e. the more effective, invasive variety.