That'd slow the decrease in overall viewership for sure, old folks homes need to put something on during the day. But the key demographic (18-54 year olds) are

That'd slow the decrease in overall viewership for sure, old folks homes need to put something on during the day. But the key demographic (18-54 year olds) are likely less ad tolerant, as channels keep upping the ante on ad time they'll lose their most lucrative audience members.