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> How would you explain the increase in ads then? If there is a clearly understood equilibrium ad time, why has ad time increased? Have audiences become more ac
by johncessna 5y ago
> How would you explain the increase in ads then? If there is a clearly understood equilibrium ad time, why has ad time increased? Have audiences become more accepting of ads? Have ads become more entertaining?
It seems possible to me that folks who are still watching tv are more accepting of ads, whereas the folks who aren't/weren't moved to something else.
- scoopertrooper 5y agoThat'd slow the decrease in overall viewership for sure, old folks homes need to put something on during the day. But the key demographic (18-54 year olds) are likely less ad tolerant, as channels keep upping the ante on ad time they'll lose their most lucrative audience members.