Arm wavey attempt to fuse Diffusion of Innovations with Network Effects. That could be okay. If there was any actionable (or falsifiable) advice. Or if the lay

Arm wavey attempt to fuse Diffusion of Innovations with Network Effects. That could be okay. If there was any actionable (or falsifiable) advice. Or if the layperson's telling made the source material more accessible. Like Gladwell's Tipping Point and Moore's Crossing the Chasm. (IMHO, in both examples, too much is lost in translation.) Just read the originals. They're more concrete and clear enough. https://en.wikipedia.org/wiki/Diffusion_of_innovations https://en.wikipedia.org/wiki/Diffusion_of_innovations https://en.wikipedia.org/wiki/Network_effect https://en.wikipedia.org/wiki/Network_effect