I see a core kernel of truth here, "You will be more effective if you understand the job of the people using your work products." In design, this means creatin

I see a core kernel of truth here, "You will be more effective if you understand the job of the people using your work products." In design, this means creating something useful as well as art. It spans many industries: - Colocating design and engineering cut years of development time for new models in the auto industry. - Architects who know engineering are more likely to build grand structures. - Tech recruiters who have been line managers know how to screen talent for their customers better. In the end, it's about expanding beyond your specialty. It isn't abandoning your strength, it is moving the boundary.